MCCORDSVILLE, IN – October 27, 2026 – PRESSADVANTAGE –
Commercial signage projects rarely begin with a single solution in mind. Business owners often evaluate several sign types before deciding what best fits their property, branding objectives, and visibility needs. According to Awning Innovations, sign companies that automatically recommend one style of signage without considering the customer’s specific circumstances may overlook opportunities to provide more appropriate recommendations.
“Channel letters remain one of the most requested commercial sign products, but they aren’t automatically the right answer for every project,” said Frank Green. “The best recommendation depends on the customer’s building, visibility requirements, and overall branding goals.”
While channel letters continue to be widely specified for storefronts and commercial buildings, they represent just one option among a variety of permanent signage solutions. Monument signs, cabinet signs, blade signs, dimensional lettering, window graphics, and other exterior signage products each serve different purposes depending on property layout and how customers approach a business.
Awning Innovations notes that the location of a business often influences which type of signage is most appropriate. A storefront within a shopping center may have different visibility requirements than a standalone commercial building situated along a high-traffic roadway. Likewise, office complexes, healthcare facilities, industrial properties, and multi-tenant developments frequently present different design and identification challenges.
Visibility from surrounding streets and walkways can also influence the selection process. A sign positioned above a storefront may serve a different purpose from signage placed closer to a parking area or entrance. In some settings, multiple signs may be considered to address different viewing angles. These factors can affect how a business is identified by customers approaching from different directions.
Architectural considerations can also affect signage planning. Available mounting surfaces, façade materials, municipal sign regulations, landscaping, and existing site conditions all contribute to determining which sign types may best complement a property’s design while meeting local requirements.
“The conversation should begin with the customer’s objectives rather than the product itself,” Green said. “Understanding how people find the business, where the building sits, and what type of visibility is needed often leads to a broader discussion about available signage options.”
Businesses may also have different branding priorities that influence signage decisions. Some properties require highly visible building identification, while others benefit from combining multiple sign types to improve navigation, reinforce branding, or create visibility from different directions. Evaluating these factors early in the planning process provides additional context before a specific sign type is selected.
As commercial developments continue to incorporate a wide range of architectural styles and property layouts, signage planning has become increasingly project-specific. Rather than approaching every project with the same recommendation, many commercial signage discussions begin with understanding the property’s unique characteristics and how customers interact with the site.
Awning Innovations recently discussed these considerations while comparing channel letters with other forms of commercial signage, highlighting how different products address different visibility and branding needs depending on the application.
“Our goal is to help businesses understand the strengths of each type of signage,” Green said. “When the discussion starts with the customer’s needs instead of assuming every project requires the same solution, it opens the door to better-informed decisions.”
Awning Innovations continues to provide educational resources examining commercial signage, design considerations, and installation planning to help businesses and industry professionals better understand how different sign systems can be used across a variety of commercial environments.
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For more information about Awning Innovations, contact the company here:
Awning Innovations
Frank Green
(877) 352-8014
frank.green@aiinnovations.com
7795 N 200 W.
McCordsville, IN
46055
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